University of Glasgow – Adam Smith Business School
The team behind Business Briefings wanted to create a social media video campaign that would engage students and communicate the events most important information.
We helped plan the strategy, write the scripts and were onsite with our video production team in Glasgow to capture the content.
Three individual social videos were designed to be released in the weeks leading up to the event and crafted specifically for social media and mobile viewing using captions, dynamic editing and delivery straight to camera creating engagement with the audience.
OBJECTIVE: Engage audience, communicate event details and attract students
AUDIENCE: University of Glasgow students
CHANNELS: Social Media, email newsletter & internal channels
OUTPUT: 3 videos
STYLE: Event promotion and social video
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